London based copywriter and content specialist
B2B content that's anything but boring
Hi! I'm Gemma, a content, copywriting and marketing specialist focussed on B2B SaaS.
I write content ranging from top-of-funnel thought-leadership to conversion-focussed sales assets for B2B SaaS companies looking to increase traffic, establish themselves as thought leaders, or determine market fit.
How I can help you
Long-form blog posts and e-books
Long-form blog posts and e-books
Long-form blog posts and e-books
I specialize in well-researched long form content that can position your brand as a category leader. With 4+ years working with SaaS and high-tech companies, I take real pleasure synthesising insights into digestible formats and concisely communicating technical information in ways everyone can understand.
Web copy
Long-form blog posts and e-books
Long-form blog posts and e-books
Does your website need a copy refresh? Whether you've got your brand and tone of voice sorted or need help figuring it all out, I can help you through the process. From customer interviews, competitor analysis and strategic brainstorming sessions to simple, clean copy that gets to the heart of what you do and why you do it.
Sales copy
Long-form blog posts and e-books
Sales copy
When it comes to persuasive content, I get it: I spent several years working in sales myself. I can help you craft sales pages, email workflows and landing page copy that cut through the fluff, address core pains and speak directly to user needs -- not just about snazzy product features.